SaaS and AI pricing changes, checked at the source
A dated list of real pricing changes at software companies: what changed, when, who it affects, and the company's own page that says so.
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The changes, newest first
Facts only, from each company's own pages. We add changes as we check them. Updated 10 Nov 2026.
3 Sep 2026
Teachable
Effective for schools created on or after 3 Sep 2026; policy page last updated 28 Sep 2026
Students who join through a purchase above $0 on Teachable's native or custom payment gateways are free, with no limit. Students added any other way (imports, API, manual enrolment, $0 or 100%-coupon checkouts) are free up to 100 per school, then $0.50 per student per month, on every plan. Students already in a school when it moves to this policy are not counted.
Who it affects: New schools from 3 Sep 2026. Existing schools stay on the previous fee schedule until their first renewal on or after 30 Apr 2027, or earlier if they ask.
FAQ dated 30 Jul 2026 · Effective 1 Aug 2026 (new customers), from 1 Sep 2026 (existing customers)
Prices change for the Fathom Pro and Portfolio plans. Existing customers can keep their current price for 12 months by moving to an annual contract before they are moved to the new prices. The company does not publish the old or new amounts.
Who it affects: New customers from 1 Aug. Existing customers are not affected until 1 Sep; the new price then applies from their billing date. Customers already on an annual contract: no change. Custom plans: no change until 1 Nov 2026. Customers who subscribed between 1 and 31 Jul 2026: no change until 1 Nov 2026.
Customer Agent moved from $1.00 per conversation to $0.50 per resolved conversation (50 HubSpot Credits). Prospecting Agent moved from a monthly charge per enrolled contact to $1.00 per lead recommended for outreach (100 credits). Both agents come with a free 28-day trial.
Credits became Data Credits (for purchased data), and a new unit, Actions, measures platform work. New plans: Launch, from $185 a month (2,500 Data Credits, 15,000 Actions), and Growth, from $495 a month (6,000 Data Credits, 40,000 Actions), plus Free and Enterprise. No Data Credits or Actions are charged when an enrichment returns no result.
Who it affects: New customers. Existing Starter, Explorer and Pro customers stay on their current plan by default and can move to a new plan at any time.
Every entry comes from the company's own pages: its pricing page, help centre, docs, changelog or announcement. Never from a third-party site.
Facts only: what changed, when, and who it affects, in the company's own terms. No estimates, no opinions, and no company claims about results.
When a company doesn't say something, such as how existing customers are treated, the entry says so instead of guessing.
Each entry shows the date we last read its source. If a source changes or we find an error, we fix the entry and add a dated "Corrected" line.
It isn't a list of every pricing change out there. It covers the changes we check for Margin Moves.
Who's writing this
I'm Jorge. I build software products in 90-day sprints, and I've had to price, package and sell what I build. Margin Moves is where I take apart how other software companies make money, so you can use the good moves in yours.
Margin Moves is researched and written with AI, and the fact-check is done with AI too. Every fact about a company is checked against that company's own sources, and I read and approve every piece before it goes out.
If you spot an error, reply to any email or write to jorge@marginmoves.com. If I got it wrong, the correction goes in the next free email, and in the next paid issue if the mistake was there.